Brand Marketing & Product Manager

CA · 1 month ago

About the job

Job Description 1. Brand Marketing Strategy & Execution • Develop and execute mid-to-long-term brand marketing strategies skincare portfolio in the US market. • Lead end-to-end execution of integrated multi-channel marketing campaigns (digital, social, influencer, experiential, and PR) to drive brand awareness and consumer conversion. • Oversee content creation, creative production, and event activations to ensure consistent brand messaging across all B2B and B2C touchpoints. • Develop tailored marketing messaging for B2B (Sephora, OY, CostCo, and etc.) and B2C (end-consumers) channels. • Manage the marketing budget, track performance metrics (KPIs), and optimize campaigns to maximize ROI....