Brand Marketing & Product Manager

Job Description
1. Brand Marketing Strategy & Execution

• Develop and execute mid-to-long-term brand marketing strategies skincare portfolio in the US market.

• Lead end-to-end execution of integrated multi-channel marketing campaigns

(digital, social, influencer, experiential, and PR) to drive brand awareness and

consumer conversion.

• Oversee content creation, creative production, and event activations to ensure

consistent brand messaging across all B2B and B2C touchpoints.

• Develop tailored marketing messaging for B2B (Sephora, OY, CostCo, and etc.) and

B2C (end-consumers) channels.

• Manage the marketing budget, track performance metrics (KPIs), and optimize

campaigns to maximize ROI.

2. Product Management & New Product Planning (NPD)

• Conduct market research, consumer insights analysis, and competitive mapping to

identify growth opportunities and define new product concepts.

• Collaborate closely with HQ R&D, production teams, and US regulatory specialists

to manage the product development pipeline and ensure compliance.

• Formulate Go-To-Market (GTM) strategies for new product launches, including

product positioning, pricing structure, channel distribution, and promotion plans.

• Monitor product performance, manage the product life cycle (PLC), and analyze

portfolio profitability.

3. Cross-Functional Collaboration & Vendor Management

• Partner with Sales, Supply Chain Management (SCM), and HQ teams to align on

product launch timelines, demand forecasting, and inventory allocation.

• Select and manage external partners, including PR agencies, creative/design

vendors, and digital marketing agencies.

Qualifications
• Bachelor’s degree in Marketing, Business Administration, Bio/Life Sciences, or a

related field.

• 5+ years of experience in brand marketing and product management (PM/NPD)

• Deep understanding of the US beauty, skincare, or Aesthetic/Bio-tech industries.

• Professional fluency in both English and Korean is required (for seamless

communication with Korea HQ and local US market execution).

• Proven track record of managing end-to-end new product planning (NPD) and

launching successful GTM campaigns.

• Strong balance of analytical skills (data-driven decision-making) and creative

strategic thinking.

• Exceptional cross-functional leadership, project management, and communication

skills

Additional Information
All your information will be kept confidential according to EEO guidelines.