VP of Casino Marketing Analytics

Las Vegas, NV · 1 week ago

About the job

Vice President Casino Marketing Analytics: Lead Casino Marketing (VIP) Analytics function that performs VIP host performance benchmarking analyses, decision support around VIP customer profitability, host book optimization modeling and VIP strategic initiatives support. The team’s role is to be the source of truth on current VIP vertical performance and to identify and provide recommendations to improve future performance. Responsibilities · Manage VIP host performance process including setting targets and ensuring reporting and data is accurate to enable timely host bonus payments · Support monthly VIP profitability review process to optimize VIP reinvestment decisions · Lead recurring VIP...