Citi
VP Marketing Data Science
HybridFull-time
$129,840 to $194,760 a year
About the job
The VP, Marketing Data Science is a highly experienced and senior role, and part of the larger Media Sciences team in the Client Org, reporting to the SVP Marketing Data Science. This role will primarily perform advanced analytics on data from the clean room, marketing data analytics, audience analytics, creative analysis, consumer journey, attribution and scenario planning. This pivotal role will be responsible for leading advanced analytics initiatives and developing sophisticated measurement models to optimize marketing spend and drive demonstrable business impact. The successful candidate will be a strategic thinker with deep expertise in data science, marketing analytics, and a proven...