Sr. Manager, Data Strategy

AutoNation Headquarters · 3 weeks ago

$120,000 to $200,000 a year

About the job

The Sr. Manager, Data Strategy is responsible for leading the strategy, roadmap, and execution of how customer data is applied to accelerate demand generation, improve customer experience, increase retention, and increase overall personalization across the organization’s marketing technology ecosystem. This role determines and facilitates utilization of the data necessary to connect marketing, the digital retail experience, and dealer operations. Reporting to the Director, Digital Transformation, this role partners and collaborates closely with Customer Journey, Product Strategists, Technology, Data, Marketing, and external partner teams. The Sr. Manager, Data Strategy will develop...