Senior Manager, Marketing Mix Modeling Analytics

Bethesda, MD · 1 week ago

About the job

The Senior Manager, Marketing Measurement Analytics (MMM) is a key contributor within Marriott’s Enterprise Data, Analytics & AI organization, responsible for delivering insights that optimize marketing performance and inform strategic decision-making. This role focuses on analytics initiatives like marketing mix modeling, attribution, incrementality testing, and ROI analysis—enabling strategic data-driven decisions that improve engagement and maximize return on investment. Working closely with marketing leaders and cross-functional teams, the Senior Manager conducts targeted analyses, interprets complex data, and translates findings into clear, actionable recommendations. By leveraging...