Senior Group Director, Business Analytics

US · 1 month ago

About the job

Agency: Initiative Job Function: Data and Analytics Job Subfunction: Data Science and Analytics Job Description: External facing responsibilities: Strategic Analytics Partnership Serve as the senior analytics advisor supporting HCP and DTC business teams across marketing, media, commercial, and analytics functions. Consult with clients to identify business problems, commercial opportunities, and measurement priorities across the entire customer journey. Develop client-specific measurement strategies aligned with brand objectives, omnichannel engagement, and commercial KPIs. Translate complex analytical findings into clear business recommendations and executive-level narratives. Measurement...