Senior Executive - Consumer Insights & Data Analytics

Sri Lanka · 1 week ago

About the job

Senior Executive – Consumer Insights & Market Research Job Description : • Analyse consumer, shopper, and loyalty data to understand purchasing behaviour, trends, and needs • Generate insights on customer segments, missions, frequency, basket size, and category performance • Support the development of shopper profiles and personas to guide marketing and trade strategies • Develop regular dashboards and reports for key stakeholders (marketing, trade, buying, management) • Translate complex data into clear, actionable insights and business recommendations • Support pre- and post-campaign analysis to measure effectiveness of promotions and marketing initiatives • Support qualitative and...