Enova International
Senior Data Scientist - Marketing (Hybrid)
Full-time
$96,000 to $125,000 a year
About the job
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas or take over sponsorship at this time. About the role: We are looking for a Senior Data Scientist to own value-based bidding (VBB) across our digital marketing channels. This is a rare role that sits at the intersection of machine learning and paid media, where your models will be directly making the decisions that drive the digital marketing spend day-to-day. Here's the problem you'll own: platforms like Google Ads and Meta will optimize toward whatever signal we give them. Optimize toward clicks or raw conversions, and we acquire the wrong customers...