Senior Analyst – Financial Services Direct Mail Marketing Analytics

MD · 3 days ago

$78,000 to $78,000 a year

About the job

Job Description: We are seeking an experienced Senior Analyst – Financial Services Direct Mail Marketing Analytics professional to join our dynamic team. The ideal candidate will possess a strong quantitative background, and the ability to translate business problems into scalable analytical solutions. This individual will work closely with cross-functional and client teams. Key Responsibilities - Design, build, and maintain predictive models for direct mail campaign response rates, conversion, and customer lifetime value - Perform response analysis, ROI modeling, and attribution to measure campaign effectiveness and contribution to marketing mix - Develop customer segmentation models to...