Performance & Analytics Specialist

About the job

WE ARE HIRING: Performance & Analytics Specialist Location: Sri Lanka Employment Type: Full-time Company Industry: Marketing Technology / Customer Loyalty & CRM Role Overview We are looking for a Performance & Analytics Specialist to own campaign analytics, dashboards, A/B testing, insights, and optimization models across a loyalty program. This role is responsible for translating data into actionable insights to continuously improve campaign performance, customer journeys, and retention outcomes. Key Responsibilities Track weekly KPIs including joiners, redeemers, tier progression, churn, CTRs, offer views, and click-through rates. Build heat maps to analyze merchant engagement and offer...