Paid Media Audience Strategy & Data Architecture Lead

Irving Texas United States · 2 weeks ago

$114,720 to $172,080 a year

About the job

We are seeking an experienced Paid Media Audience Strategy & Data Architecture Lead to drive audience planning, activation strategy, and data-enabled marketing initiatives across the paid media ecosystem. This role combines strategic audience development with data architecture expertise, helping the organization identify, prioritize, and activate audiences that drive business outcomes. The successful candidate will lead the development of audience frameworks that answer key strategic questions: Who should we target? When should we engage them? Where should we reach them? Why are they valuable? Working closely with Marketing, Analytics, Data Science, Media, and Technology teams, this...