MogiWellmark Blue Cross and Blue Shield
Marketing Data Analyst
HybridFull-time
About the job
Job Description Turn marketing data into meaningful action. Wellmark is seeking a hands-on Marketing Data Analyst to advance how we collect, connect, govern, and use marketing data. In this role, you’ll conduct data quality reviews, oversee governance processes, build sequential journey segmentations, and partner with stakeholders and peers to build and maintain reports and dashboards. You’ll help the team see end-to-end customer journeys, strengthen campaign and content measurement, identify data gaps that affect decision-making, and help translate data insights into actionable recommendations. To succeed, you’ll bring practical experience with marketing dashboards and analytics tools...