Marketing Analytics and Digital Growth Manager

San Antonio

About the job

The Marketing Analytics & Digital Growth Manager is responsible for leading the measurement, analysis, attribution, and optimization of marketing and digital growth initiatives across the organization. This role connects marketing platforms, CRM, ERP, website, advertising, and customer data sources to create a comprehensive view of campaign performance, customer behavior, revenue impact, return on ad spend, and customer lifetime value. This position serves as a strategic bridge between Marketing, Sales, IT, Data/Analytics, and business stakeholders to ensure marketing performance is accurately measured, business outcomes are clearly attributed, and insights are translated into actionable...