MogiBiogen
Lead of Digital Marketing Measurement and Data Science
HybridFull-time
$139,000 to $186,000 a year
About the job
About This Role The lead of digital marketing measurement and data science is responsible for driving US business performance across digital marketing. The role will measure and analyze digital data (e.g. CRM streams, paid media, and website data) to assess promotional effectiveness, support optimization efforts, and make data-driven recommendations. The individual will partner closely with US Marketing, US BIO, and creative agencies to develop statistical and machine learning models. The scope of this role is patient and healthcare professional analytics in the Neuropsychiatry therapeutic area. What You’ll Do - Collaborates with marketing product managers, omnichannel (OCE) team members...