eCommerce Tracking & Data Insights Manager/Specialist (German speaking)

Serbia

About the job

We are currently looking for eCommerce Tracking & Data Insights Manager/Specialist with strong skills and proven experience for a full-time engagement. Typical Day-to-Day Responsibilities: • Analyze user behavior across the entire conversion funnel (Landing Page → Product Detail Page → Cart → Checkout) using Google Analytics 4 (GA4), Matomo, and heatmap tools. • Identify drop-off points and develop actionable optimization hypotheses. • Plan, prioritize, and evaluate A/B tests and multivariate tests. • Create and maintain dashboards in Power BI or Looker Studio for various stakeholders. • Combine onsite analytics data (GA4/Matomo) with inventory data, pricing information, weather data, and...