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Mass Culture

Director of Analytics

US · 2 weeks ago

Full-time

$140,000 to $180,000 a year

About the job

About the Role Mass Culture's model depends on one discipline: knowing what's actually working, and why. The Director of Analytics owns that discipline agency-wide. You will build the measurement infrastructure, attribution models, and reporting standards that turn campaign data into business decisions, for every client, across every channel. This is not a dashboarding role. Clients and leadership come to you for the answer behind the numbers: what's driving growth, what's wasting budget, and what to do next. You will set the analytical standard the entire agency works toward, and make sure every team is making decisions on real signals instead of noise. It is also the role that makes our...