Digital Product Owner (CRM)

SRB · 3 weeks ago

About the job

The Digital Product Owner for CRM, reporting to the Head of CRM ecosystem, supports the development, optimization, and adoption of CRM tools (like Salesforce, CLM, marketing automation and other MarkTech solutions). Collaborating with business stakeholders, this role ensures features align with business objectives and deliver value. In this role, you will be responsible for developing, maintaining and executing the product features backlog, working with the Agile methodology and guiding the technical team (Developers, QAs, Business analysts). You will be also responsible for maintaining data quality, enabling user adoption through change management, and handling user administration tasks...