Data Product Manager - Membership | Onsite

US · 4 weeks ago

$60,000 to $210,000 a year

About the job

Key accountabilities / essential functions · Defines and maintains the roadmap for membership data products and connects product investments to stated growth, engagement, renewal, retention and member-value objectives. · Runs discovery with Membership, Marketing, CRM, Personalization, Digital Product, Member Care and Finance users to understand decisions, journeys and operational needs. · Owns prioritization across member identity and profile, Member 360, acquisition, onboarding, engagement, lifecycle, renewal, retention, offer, audience, attribution and lifetime-value capabilities. · Defines member and household concepts, lifecycle states, business rules, KPIs, identity requirements...