Consumer Experience & Data Insights Analyst - Nespresso SEA

POSITION SNAPSHOT

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Location: Nestle Head Office (Bangkok)

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Company: Nestle

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Department: Nespresso SEA

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At least 3-5 years’ experience in Data Analytics and CRM, preferably in a Direct-to-Consumer business

A DAY IN THE LIFE…

Business Analytics & Strategic Insights

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Conduct deep-dive analyses on customer behavior, active base, consumption trends, customer lifetime value (CLV), and business performance.

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Support business case development for strategic initiatives such as Subscription, Machine Refund, Trade-In, and Member-Get-Member programs.

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Identify growth opportunities and actionable recommendations for SEA markets.

•
Translate complex data into clear business insights for stakeholders.

Omnichannel & Acquisition Insights

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Support the Omni Insights Lead in analysing acquisition quality and acquisition source effectiveness.

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Evaluate impact of on-ground activations and commercial initiatives on member acquisition and engagement.

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Develop integrated customer understanding across Retail, E-commerce, CRC, and CRM touchpoints.

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Identify opportunities to improve customer journey effectiveness and conversion.

Regional Reporting and Analyses

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Maintain and enhance SEA CRM and business performance reporting.

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Monitor key customer and commercial KPIs across SEA markets.

•
Ensure reporting accuracy and timely dissemination of insights.

•
Highlight emerging risks, trends, and opportunities through ongoing performance tracking.

Forecasting & Data-Driven Planning Support

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Support coffee demand forecasting using CRM and customer consumption data.

•
Develop forecasts and scenario analyses to support business planning.

•
Monitor forecast accuracy and continually improve forecasting methodologies.

•
Partner with commercial and supply chain stakeholders to provide data-driven planning recommendations.

ARE YOU A FIT?

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University Degree preferably in Business Management, Marketing, Statistics or Data Analytics.

•
3-5 years' experience in CRM, preferably in a Direct-to-Consumer business

•
Be curious with data, leveraging it to deliver actionable insights to influence business decisions and/or marketing strategies.

•
Analytical experience using software in a business-oriented environment

•
Proficiency in SQL is a must

POSITION SNAPSHOT

•
Location: Nestle Head Office (Bangkok)

•
Company: Nestle

•
Department: Nespresso SEA

•
At least 3-5 years’ experience in Data Analytics and CRM, preferably in a Direct-to-Consumer business

A DAY IN THE LIFE…

Business Analytics & Strategic Insights

•
Conduct deep-dive analyses on customer behavior, active base, consumption trends, customer lifetime value (CLV), and business performance.

•
Support business case development for strategic initiatives such as Subscription, Machine Refund, Trade-In, and Member-Get-Member programs.

•
Identify growth opportunities and actionable recommendations for SEA markets.

•
Translate complex data into clear business insights for stakeholders.

Omnichannel & Acquisition Insights

•
Support the Omni Insights Lead in analysing acquisition quality and acquisition source effectiveness.

•
Evaluate impact of on-ground activations and commercial initiatives on member acquisition and engagement.

•
Develop integrated customer understanding across Retail, E-commerce, CRC, and CRM touchpoints.

•
Identify opportunities to improve customer journey effectiveness and conversion.

Regional Reporting and Analyses

•
Maintain and enhance SEA CRM and business performance reporting.

•
Monitor key customer and commercial KPIs across SEA markets.

•
Ensure reporting accuracy and timely dissemination of insights.

•
Highlight emerging risks, trends, and opportunities through ongoing performance tracking.

Forecasting & Data-Driven Planning Support

•
Support coffee demand forecasting using CRM and customer consumption data.

•
Develop forecasts and scenario analyses to support business planning.

•
Monitor forecast accuracy and continually improve forecasting methodologies.

•
Partner with commercial and supply chain stakeholders to provide data-driven planning recommendations.

ARE YOU A FIT?

•
University Degree preferably in Business Management, Marketing, Statistics or Data Analytics.

•
3-5 years' experience in CRM, preferably in a Direct-to-Consumer business

•
Be curious with data, leveraging it to deliver actionable insights to influence business decisions and/or marketing strategies.

•
Analytical experience using software in a business-oriented environment

•
Proficiency in SQL is a must