Campaign Developer

Job Description
• Plan marketing programs
• Populate a delivery with content
• Personalize a delivery by using simple attributes
• Pull a segment for targeting
• Send a proof of the delivery
• Execute campaigns
• Assess the success of a campaign based on available reports
• Configure control groups, seed addresses, and approval cycles
• Format an extraction file for direct mail
• Implement campaign tactics in the workflow (e.g. identifying responders, and identifying buyers)
• Import and export lists
• Coding simple delivery content (HTML)
• Should know to implement and optimize the data schema.
• Should be able to evaluate the potential performance issues in a query.

Qualifications
• Minimum 3+ years’ digital marketing experience with a minimum 1 year experience with Adobe Campaign.
• Minimum 1+ year database analysis skills.
• Familiar with marketing campaign tactics such as multi-touch, life cycle, and reactivation.
• Understands marketing metrics such as ROI, click-through rates, conversion.
• Is aware of and can conform to ethical and legal guidelines for marketing (e.g., CAN-SPAM)

Additional Information
All your information will be kept confidential according to EEO guidelines.