MogiINTERACTIVE ADVERTISING BUREAU, INC.
VP, Measurement, Addressability & Data Center
$220,000 to $250,000 a year
About the job
Vice President, Measurement, Addressability & Data 📍 New York, NY (Hybrid) The Interactive Advertising Bureau, a leading industry organization is seeking a strategic and future-facing Vice President to lead its Measurement, Addressability & Data function and help evolve the industry’s measurement agenda for what comes next. This role builds on the industry’s ongoing work to improve attribution, cross-channel measurement, reporting, and standards. At the same time, it recognizes that the next era of advertising will require measurement to expand beyond legacy questions alone. As advertising, commerce, content, AI, identity, privacy, and consumer behavior continue to change, the industry will...