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Allergan

Associate Director, Market Research and Analytics - Specialty Business Franchises

Mettawa, IL · 1 day ago

HybridFull-time

About the job

Job Description The Associate Director of Marketing Research & Analytics will design, implement, manage, analyze, and effectively communicate marketing research and analytics initiatives in support of assigned franchise/brand. The individual will derive high-impact learnings from qualitative and quantitative primary and secondary research, behavioral analytics, market intelligence, and internal stakeholder initiatives, and partner across BU MABI pillars as well as with Brand partners and external agencies to inform strategic and tactical decision-making. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success....